NaturallyResilient

About

I just noticed these words on the back of a receipt.

Did you know that the 100% money back satisfaction guarantee is a product of our capitalistic American society? It developed as a way to emphasize that the company behind a product was so sure of their product they would give you your money back if you did not care for the item. Many companies use this marketing tactic very successfully. It gives the consumer a warm fuzzy feeling, a sense of confidence in the product.

When American companies started marketing this guarantee overseas in European markets, the local companies were very upset. They were telling the Americans, “You can’t do that”. Not only were the locals so sure the Americans would lose their shirts, but they were also afraid for themselves. They were afraid that they would be required to offer a guarantee to keep up with the Americans, afraid that they would lose everything themselves with such an offer. But it has not worked out that way.

The majority of people are honest. They are willing to pay for an item they use. But they also want the company to stand up and take responsibility when a product does not measure up. Let’s face it; everything does not work the same for everyone. Many of the people who do not have a good experience with a product do not seek the money back or replacement guarantee. They just write it off as experience and go on.

I think the companies would prefer to have some one return an item than just toss it out. If the company knows about the problem, they still have a chance to salvage the relationship with that person and maybe the many people that person comes in contact with. A retailer or manufacturer would much prefer to have a happy or at least an amiable referral than an antagonistic one.

I offer a 100% money back guarantee with my e-workbooks: “Flying with Confidence” and “Quit Smoking Now!” I know these are great products and I am willing to stand behind them (or in front of them). These are listed in the side panel on the right under “Products”